Associate Product Manager – SaaS Platform
Airson Telecom Solutions Pvt. Ltd.
2022-09 – Present
- Defined and owned the product strategy and roadmap for a B2B SaaS platform — conducted customer research and market analysis to identify growth opportunities, prioritized initiatives using RICE framework, and translated strategy into actionable development plans with clear KPIs across acquisition, activation, and retention.
- Performed detailed product analysis across the full product management funnel — used SQL and Google Analytics to track activation, conversion, and retention metrics; identified drop-off points in the onboarding flow and recommended improvements that directly improved early user experience.
- Conducted customer research and competitive analysis — gathered feedback from clients and prospects through interviews and support data, monitored competitor products and market trends, identified product gaps and recommended enhancements that strengthened competitive positioning.
- Identified and executed new ways to make the product more profitable — scoped and shipped an ML-powered conversational automation module as a new value-add feature, coordinating with engineering, production, and sales teams to ensure cross-functional alignment from development through release.
- Set and monitored product KPIs spanning activation, retention, and support impact — used SQL-driven post-launch analysis to measure metric performance, determined effects of optimizations, and translated findings into prioritized improvements that reduced support dependency and improved product reliability.
- Collaborated closely with engineering, marketing, and sales teams to balance resources and ensure successful product delivery — gathered requirements from clients and internal stakeholders, converted feedback into documented product improvements, and communicated priorities and timelines clearly across teams.
- Improved customer experience across early marketing impressions and new account onboarding — worked with UI/UX to review product journeys using UX/UI principles, reduced friction in key flows, and defined acceptance criteria ensuring features were intuitive and aligned with user workflows before launch.